There are literally hundreds of choices when it comes to promotional items for companies. Picking something to give to your clients can be tricky especially with all the options. You have to remember that a promotional item is not just any regular freebie. It is an item that you will use to advertise your company and increase business. If you want to make sure that you give your clients the right gift, there are a few things that you should consider.

It is not just about the price
All too often clients tend to pick a promotional item based on their budget. While it is important to consider whether or not you will be able to afford something, that’s not all that should be considered. Don’t just pick the cheapest item on the list. You need to be able to look beyond the price. Think of what you would really want to give the people who bring you business.

Company image
Many clients forget to consider their company image when picking out a promotional item. It is important that you think about your company and how you want to project it. Are you looking to let your clients know that you are dependable? Do you want them to know that your company is practical or is the company simply fun? This can help you figure out what item would best represent your company.

Who is receiving It
Aside from being appropriate for your company, your promotional item also has to be appropriate for the receiver. You do not want to be giving out mugs, flash lights and utility knives to children. On the same note lollipops, candies in a jar or toys may not be suitable for adults, well I take that one back! Consider the genre you are marketing to and keep their interests in mind.

Appearance
What does your promotional item look like? Is it something that will catch the attention of your clientele and make a great impression? You want to pick an item that will catch the interest of your client from the get go. This will make them want to have the item, use it and keep it. Remember that an effective promotional item is one that will serve the clients long after you have given it to them.

Timelessness
As we mentioned earlier a good promotional item should be one that lasts long. Pick an item that will be with your client in years to come. On this note it is good to take notice of the way the item will be branded. Make it a point to get something that will have your company name printed on it. Do not forget, one of the main reasons to give away a promotional item is to have clients remember you.